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Lead Type

A classification field used to define whether a lead is for rental, purchase, or another business intent.

What is Lead Type? 

In CRM systems, lead type helps categorize incoming inquiries so that marketing and sales teams can tailor their approach. 

Practical Use in Rentals 

  • Rental Lead: Interested in temporary equipment use. 
  • Sales Lead: Wants to own equipment outright.

By tagging leads early, businesses can send targeted follow-ups, improving conversion and reducing wasted effort.

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