Definition
An initial communication where a customer requests information about pricing, equipment availability, or services.
What is an Inquiry?
It’s the first step in the rental sales process, recorded before a formal quote. Inquiries capture client details, project needs, and timelines.
Importance for Rental Companies
Responding promptly to inquiries increases the chance of conversion. Systems like PREXA365 turn inquiries into opportunities automatically, allowing sales teams to follow up faster.
From Inquiry to Quote
After qualification, an inquiry may lead to a quote, booking, or long-term agreement. Analyzing inquiry data helps forecast demand and optimize rental fleet allocation.